Australian in Spirit  

Residing in the Ethers of NYC

Hi, I'm Simone Barker, the Ghost Strategist.

I started my career in Sydney Australia, which is where I grew up. 18 years ago, on a quest for adventure, I moved all the way across the world to New York City, where I still live today. 

During my time in the advertising industry, I've worked mostly in New York, but I also had the good fortune to live and work in London, too.  

I love to solve problems and join projects when something big and exciting is underway. This is what freelance life has enabled for me - to get involved in projects when there's a lot of energy and interest for a brand to head in a new direction.  

In terms of planning, I am a lover of research as well as creativity. There's nothing better than having the opportunity to look deeply into a category to discover the hidden truths and behavioral dynamics at play. I really feel that any category can become fascinating when you examine it with microscopic precision. 

In my experience, it really does take a small village to create breakthrough creative work. Of course, fantastic creative minds, are required, but equally imperative is insightful and visionary planning...oh and definitely sharp account folk too. Even when all these critical components are gathered together, I've learned it doesn't mean much unless there are strong thinkers on the client side too. They need to have an appreciation for the creative process and know how to identify stand-out ideas and nurture them to full expression.

I've worked across many categories and faced many brand challenges. My most memorable work experiences are always about the people. Great thinkers with flexible and curious minds, who strove for deeper insight, better work and had fun while doing it! 

Please get in touch if you're interested in working together.

You can also check me out on LinkedIn to learn more about my professional experience.